The Challenge
The challenge was to produce cinematic-quality visuals for Lily’s Garden characters, created as high-impact social media content for Facebook and Instagram, while seamlessly combining AI-driven and traditional 3D production workflows. The pipeline began with the creation of AI-generated environments using MidJourney, followed by character pose development, custom outfit modeling, texturing, and lighting. In parallel, additional 3D assets were modeled, textured, and integrated to enrich each scene and support narrative clarity.
From a lead perspective, the core complexity was achieving strong visual cohesion between AI-generated backgrounds, handcrafted 3D characters, and supporting 3D assets. This required precise control over scale, perspective, material response, and lighting—adapting character and asset illumination to match the lighting logic of the AI-generated environments and ensuring all elements shared the same visual language.
Each new piece also introduced a creative challenge: capturing the essence of the specific theme such as Halloween, Christmas, camping scenarios, or seasonal events while maintaining brand consistency and visual continuity across the entire set. This demanded a careful balance between thematic storytelling, color palette, mood, and material treatment.
The final stage focused on compositing and refinement, integrating all elements using Photoshop alongside generative AI tools to enhance detail, reinforce cohesion, and deliver polished cinematic images optimized for social media formats. The objective was not only seamless technical integration, but clear artistic direction leveraging AI as a creative accelerator while maintaining full authorship, consistency, and production level quality throughout the final visuals.
